This is an example of just one brand I built an identity for. Taco Tom's is an edgy restaurant with advertising that welcomes a second take, as innuendos hide in the phrase or slogan on a standard napkin or doggy bag. One of the challenges of developing a cohesive brand is creating logo variants for different applications and space/size requirements. Taco Tom's identity required three separate (but matching) designs with their own alternate color scheme for placement over different background colors.
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